Goodbye Blogger, Hello Wordpress

I've been wanting to switch to Wordpress for quite a while now and finally, over the past few days, I've programmed my way to a new blog. All posts can now be found at http://13thirtyone.com/blog/.

Client Appreciate: 2008 Holiday Gift

Last year I sent my clients a bottle of wine for the holidays with a custom designed label. It was a great way to share something I love (wine...) while showing off some skills. Because I received such a great response last year, I decided to carry on with the promotion this year.

For 2008, I chose a Cabernet Sauvignon (as opposed to last year's Merlot). The label created last year was vintage-looking and very layered. In contrast, I wanted to create a clean label with the emphasis being placed on the words "Happy Holidays" themselves. The finished product is below:



A close-up of the artwork itself can be seen here.

What I Decided to do With the Blank Wall

When I was getting settled into my office, I had absolutely no clue about what to do with the huge blank wall that faces my desk. I wanted to be sure I put something there that really inspired me, as I'd be looking up from my desk to peek at it constantly. So I asked readers what they thought I should do.

A comment suggested that I should create an "inspiration board"; a place where I hung different pieces of art and design that really inspired me. The idea was brilliant! Though I've put this up a while ago (and I do apologize for not showing photos sooner), I have pics of the finished wall below.





The first is a close up of one of the boards. As you can see, I just attach random bits of bags, packaging, brochures, etc., that I find to be good design and inspiring. Many thanks to the reader who's idea this was!

Get Your Head on Straight for 2009

We're closing in on the end of 2008 and quickly approaching the new year. If your goal for 2009 is to start your own design firm or to just do a little freelancing on the side, I highly recommend The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business by Cameron S. Foote.

This book walks you through the ins-and-outs of being self-employed at any level. Foote offers suggestions and advice for formatting contracts/estimates, learning how to defend your pricing and just promoting yourself and your business in general. Here's the formal summary from Amazon.com's website:

A comprehensive business companion for those just starting out or expanding operations in the design field. It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.

Keep in mind that this book isn't just for designers. It's for any creative profession. This is a must-read and a great resource that I refer to time and time again.

Note: The above cover reflects the 2002 edition of the book. I believe there is a more recent version for purchase.

Work Sample: FOCUS

Phillips Plastics Corporation was kind enough to ask me to design their November issue of FOCUS, their monthly employee news magazine. I love working on these projects because they're very fast-paced, in-depth and require a lot of thought. The company knew that the issue was going to be called "Next," so as to talk about things that were coming up in the future of the business.

Below are a few sample layouts of the piece I worked on. There were 16 pages to design in all, but I've chosen a few of my favorites. Click the image for a larger view.



Please note that work shown above is the property of Phillips Plastics and is copyrighted. ©2008, Phillips Plastics Corporation. All rights reserved.

Awesome Holiday Graphics

Sorry I haven't written lately! My client work has been keeping me either slaving away at my desk or taking a momentary break to grab a quick latte. On my trips to the local Caribou Coffee, I continuously find myself admiring their holiday graphic design. Their cups are sprinkled with snowflakes created from the caribou antlers in their logo; such a subtle but brilliant idea. I love the color scheme as well.




I also really like the cleanliness of the designs. They're very classic and simple, while incorporating slightly retro design elements that are very trendy right now. What do you think?

Interview

A college student recently wrote me to ask some general questions about being a designer. I thought the interview was actually interesting and thought I'd post the questions and answers here.



1. What first attracted you towards graphic design?
I always knew I was interested in design. When I was younger there was a contest at the facility I took dance classes at. It was for a T-shirt design for the dance school’s annual recital. The best T-shirt design would be printed. I won the contest and from there continued to design all sorts of things. I think I was about 12 at the time I gained an interest.

2. Why did you choose graphic design over another concentration in the art field?
While drawing and painting tend to be a passion, I also appreciate the importance of making a steady income. Graphic design allows me to still be creative, to problem solve and to count on a paycheck!

3. What topics are currently being discussed related to graphic design? Do these topics actively affect you?
There’s a lot going around about eco-friendly graphic design. This is something I’m very passionate about and I have incorporated sustainable practices into my personal life for years. When I started my design business, it only felt natural to do the same.

Being an eco-friendly designer means thinking the entire project through right from the start. This means planning a design that will use less paper and that has overall less ink coverage. I push my clients to print on eco-friendly papers and to use soy or vegetable-based inks when possible.

Because this is such a trend in the design world right now, it’s been great for business and for gaining clients! Plus, I’m working a job that I’m passionate about.

4. What type of reading do you do for your job?
Since I’m an entrepreneur, I read a lot about running a business, specifically a creative one. I have to wear a lot of hats as a business owner. While I’d much rather be designing, I also have to play the role of the sales rep and of the accountant, etc. Since I went to college for art and design, I didn’t learn a lot of those business skills in classes. Now I have to pick them up on my own. Furthermore, I think it’s important for any designer to have decent client-relation skills so books on selling and communication are highly recommended.

When I’m not reading those books, I’m flipping through books such as Logo Lounge or magazines like HOW to get a feel for what’s going on in the industry (aesthetically speaking).

5. Could you suggest any academic journals that might help me learn more about the field?
The American Institute of Graphic Artists (AIGA) is an organization dedicated to graphic designers and the field. They put out loads of helpful information and deliver it as a newsletter and as informational updates if you join. If you want to check it out, their website is loaded with articles and references too. Visit http://www.aiga.org.


6. What type of writing is expected out of you in this field? Do you do any writing on a daily or weekly basis?
I have to write a lot more than I thought I would. First there’s the client side of things. They may bring me a sale or event that their store is having and ask to have a post card designed. The next question usually is, “Can you give us a headline for this as well?” I’ve picked up a few writing skills along the way, but for anything that requires real talent, I have a copywriter I pass referrals to.

I also have to write at least once weekly for my blog. I take those posts and format them into articles to gain traffic for my website by posting them to search hubs like http://www.scribd.com/. Finally, my website took a little copywriting too. I did have some input for that by a professional as well.

7. Do you have any advice for students who are hoping to enter into the field of graphic design?
I think it’s really important to get an internship. Not only does it build your resume for job-hunting some day, but it also allows you to “test-drive” the career. Some people find out design is not for them, and that’s okay. Of course, learning this sooner than later can be a big help!

On the technical side, there’s quite a learning curve from the classroom to the actual job site. While colleges and university do the best they can to prepare students, there’s nothing like diving right in to gain experience, learn new skills (both design and people-wise) and to get an inside-look at the design world.

ECO & BUDGET-FRIENDLY CLIENT HOLIDAY GIFTS

It's hard to believe it's that time of year again; it's time to start planing our holiday promotions and to start thinking about how we'll show our clients that we appreciate them.

This year, why not make your client promotions work for you? In other words, how about not just sending a store-bought box of chocolates and calling it good... What about sending that box of chocolates with your logo printed on the box cover and with a handwritten note on your company's stationery?

Below is a list of holiday promo ideas I've come up with that are sure to show your clients that you care, plus, they're all eco-friendly and they won't break your bank!


Bottle of Wine:
This is what I give my clients each year. Through PersonalWine.com, I can create my own custom-designed wine label. This reminds my clients of my abilities as a graphic designer while adding a personal touch. More importantly though, the bottle is 100% recyclable, as I indicate on my wine labels.

Host a Holiday Open House:
What's better than getting the chance to wish your customers happy holidays in person? It's very personal, plus, it shows effort. Set up your office space for a few appetizers and drinks and unlock your doors. This allows you to keep your costs low while inviting your clients in out of the cold. The only waste is those paper plates and cups that are left to be recycled.

Make Your Own Fruit Baskets:
Add a personal touch to your fruit baskets! Purchase used decorative baskets at garage sales or on Ebay then go to your local market for some organic, local produce. Fill the baskets and add a personalized note. You're supporting your local agriculture, reusing someone's unwanted baskets and giving a gift that's more personal.

Coffee and a Chat:
This could take a while depending on how large your client list is, but what if you called up each customer and offered to buy them a cup of coffee? With no agenda in mind, you could sit down with your client and truly get to know them. Everyone knows time is valuable, so the gesture will be highly appreciated, along with the free drink. Remember to recycle your cups, and at roughly $3.50 per drink, this one's a bargain!

Coordinate a Discount:
Join forces with another business in your area that could be beneficial to your client base. Instead of spending the money on actual gifts, work out some sort of cross-promotion. For example, a copywriter may be a useful service to my clients. If I were to work out a deal with said writer for a free consultation for each client (and their clients for me, likewise), they would actually be receiving something their business might truly benefit from. Plus, other than paying to print a voucher on recycled paper, you have a cost-free gift that could result in several new clients for each business.

When wallets get a little tight, and when trying to keep an environmentally friendly approach in mind, all it means is that we need to be a little more creative. Furthermore, I think it truly is the thought that counts.

Graphic Design and Politics

Politics seems to be at the forefront of everyone's mind lately; and it should be. One of the most important elections in our country's history is less than one month away. In reading up on yesterday's presidential debate, I came across a few articles that mentioned the "branding" Obama has used in his campaign. The full article is on Newsweek's website and is extremely interesting. A small excerpt from author Andrew Romano is below:

Obama's success owes a lot, of course, to his message--the promise to pass Democratic policies by rallying a "coalition for change." But watching Obamamania over the past few weeks, I've become convinced that there's something more subtle at work, too. It's not just the message and the man and the speeches that are swaying Democratic voters--though they are. It's the way the campaign has folded the man and the message and the speeches into a systemic branding effort. Reinforced with a coherent, comprehensive program of fonts, logos, slogans and web design, Obama is the first presidential candidate to be marketed like a high-end consumer brand.* And for folks who don't necessarily need Democratic social programs--upscale voters, young people--I suspect that the novel comfort of that brand affiliation contributes (however subconsciously) to his appeal.

On another note, I found a cool website that offers free downloads of anti-war posters. The well designed propaganda can be checked out at http://www.anotherposterforpeace.org/.

Small Business Survival Book

I just finished reading The Small Business Survival Book by Barbara Weltman and Jerry Silberman. This guide is a quick-read and offers great advice on twelve different facets of owning/operating a business. I've been reading a lot of marketing books lately, so this was a nice change of pace; a little insight and refresher course on the financial/administrative side of running a business.

As mentioned on Amazon.com, the book covers many points, including the following:

* Delegating effectively
* Monitoring cash flow
* Extending credit and staying on top of collections
* Building and maintaining credit and restructuring your debt
* Meeting your tax obligations
* Growing your business with successful marketing strategies
* Using legal protections
* Planning for catastrophe and disaster recovery

This Year's Holiday Wine Label

It's the first week of October which means time to start planning holiday promotions. Last year, for my client holiday gifts, I did a bottle of wine with a custom label created by me. After thinking about it for a LONG time, I decided I'd repeat the gift this year. While it's not as eco-friendly as I'd like, the contents are sure to be used and the bottle can be recycled (which I've so clearly typed on the label). This year's holiday label is below:






I wanted something somewhat distressed looking, while classic, elegant and even a little whimsical. The red on the main portion of the label is somewhat retro, while the darker red stripe along the side will match the casing on the wine cork. By only using type, the message is sure to be noticed, thus, the focal point of the label.

Next up is creating a holiday card to match the wine bottle piece. I'll keep you posted...

Client Work vs. Self-Promotion

13thirtyone is still alive and well. Sorry I haven't written in a week or so. Things are so busy! Lots of new projects and clients are keeping me busy (keep checking my website for an updated client list and new portfolio work) and I'm loving every second of it.

Client work though certainly has been my priority, thus, my self-promotional activities are falling a bit to the wayside. That old saying, "the best time to promote yourself is when you're already busy" keeps rolling around in my head. How am I to juggle this?

I've decided that the best way for me to go about this is to schedule it. Once or twice a week I will have to set aside the time for blogging, or online networking, or creating my monthly email campaign. I'll give it as much priority as I would a client meeting. It's simply a part of running a business that can't be ignored. I haven't quite decided how much time to set aside yet, but I'll figure something out.

Another thing I've been thinking about is also setting aside time each week for "client appreciation." This doesn't mean going shopping and finding cute thank you gifts, but taking a little time out each week to go the extra mile. For example, being sure to write a thank you note to EVERY client after I finish a project. Being sure to write thank you notes (and not thank you emails) to the prospective clients I've recently talked to or met with. Perhaps I come across an article online or in a newspaper that pertains to one of my clients; this is the time to pass that along to show that I've been thinking about them and their project or business. What does this accomplish? I think it shows not only good manners, but it's something I can try to do to separate myself from my competition. I can show my clients a little extra attention, making it clear that I really do care if they work with me and that they are happy.

Are there any self-promotional routines that you are sure to make time for every week? I'm just curious to know if scheduling time into our busy work weeks is how others are handling their marketing and self-promotional efforts.

Does Your Business Card Need A Facelift?

We all receive business cards all the time. They're everywhere and they're the way our contacts refer us, reach us and even remember us. It's important that your business card not only reflect your company correctly, but also be organized in a fashion that's readable. The following points are provided to ensure you're getting the most from your card.

Material: What better way to have your business card stand out than by not using paper? Just imagine if someone handed you a business card that was printed on cardboard, plastic (recycled, of course), metal or another material. You'd definitely pause to look it over and it certainly would make an impression. Try helping your cards to stand out in the stack by printing on a different material. Plus, you're guaranteed to have a better chance at winning those fishbowl-free-lunch contests always lingering on restaurant counters.

Color: Black and white can be very classy and clean. But how about adding a splash of color? People are visual beings and love to look at color. If your budget doesn't allow for a full-color piece, even a one or two-color card can be more effective and exciting.

Size: The standard 3.5"x2" card is easily accommodated into most Rolodex files and business card holders. However, you can create an interesting shape without sacrificing functionality. Keep the width and try experimenting with different heights. Also, don't be afraid to create a unique size all together. An extremely long business card that can be folded into the typical size can serve as a great mini-brochure.

Shape: If you're considering experimenting with the size of your business card, why not think about shape? Design magazines all over are featuring new and trendy card designs printed in circles and squares. They may not fit into the standard sized holder, but you'll be gaining a definite impression and attention.

Double-Sided: Don't forget about the back of the business card. While it is a little more costly to print on both sides, it's well worth the investment. Think of it as getting double the space! If you have no content you'd like to feature on the back, including an eye-catching pattern or design can be very effective.

Font: No matter the size, shape or color of your business card, nothing is more important than making sure the text is legible. What's the point of printing fancy cards that look great visually, but aren't readable? I recommend no smaller than an 8pt. font if possible be used anywhere on your card. Smaller than that and you're making the reader have to work too hard to see your information.

Overall, business cards are a relatively inexpensive way to market your business. Be sure to get the most bang for your buck by creating a card that's exciting, different and that gives your business the attention it deserves.

13thirtyone Will Be In Logo Lounge Book 5!

I just found out over the weekend that two logos I designed will be included in the fifth book by Logo Lounge. This is an extreme honor and I'm very excited about it. Logo lounge chooses logos based on industry trends, excellence in typography and overall concept. The two logos that were chosen are as follows:




Ironically, both logo options were not chosen by the client. They both were presented as options, and others were chosen. I designed the top one (The Modern Woman's Divorce Guide) to reflect your modern day woman in bright pink, an very feminine color. The symbolism of her walking over the text shows a longing to move on from the divorce; something the guide is all about.

The Ambiance logo is a fun and flirty mark I created for a small business owner in La Crosse, Wisconsin. The logo can be taken quite literally, in that the text itself is surround with an "environment." On another note, the bright green is taken from a color the store owner had painted her walls with. The playful font is representative of the unique tone of the store, while the floral elements add a feminine touch.

I find that the Logo Lounge series is a great source of inspiration and also helps designers to stay on top of what's going on in the design industry. Previous versions are available from Amazon.com.

Q & A: Pricing Logos

Every once in a while I get an email from a reader with a question related to one of my articles or blog postings. With the permission of the writer, I thought I'd publish the most recent inquiry. Maybe some could benefit from our conversation.

Writer writes:

Hi there, I found your information online while doing a search on logo design. I love the article you have about the steps you take to design a logo. I'm trying to get my foot in the door with designing logos but I wanted to know if there were actual things I have to consider to determine a correct price for the client. I'd like to charge based on how many hours it takes to design the logo because ive read somewhere that that's what you should do. I just can't determine if I've covered everything I should to determine how many...I'm looking for a guide to go by and would appreciate any help you can offer.

Thank you!

My response:

Thanks for letting me know you liked the article; I appreciate it!

I think pricing is tricky when it comes to design. Not only does it vary from designer to designer, but on the location you're working from as well. I've heard a couple of different theories on how to price logos. Some just go by their hourly rate. Others created a package price. Another way I've heard is to charge a starting base of $500 and then add an additional $100 for each employee the company has. This way, the cost is proportionate to the business. Since logos are the only means of design that can be sold as an asset, they should definitely be priced accordingly.

For myself, I allot myself about 18 hours for research, font selection, design and revisions, plus compiling the logos onto a disc for the client and multiply this by my hourly rate. I have found that sometimes I go a bit over and sometimes I come in under, but having a set price for this particular job makes me feel more comfortable. All other work I do is by the hour. Logos and stationery sets are the only jobs I do that I have a set "package price" for. Also, I find that this end price is competitive with what other designers are charging in my area.

Hopefully this helps. Sorry for being somewhat general and keeping it slightly vague; so many variables go into pricing. Good luck with your design career!

I thought I'd publish this because I get questions from time to time about pricing. Hopefully this will help you out as well!

Custom RSS Feed Buttons

I was browsing the Internet yesterday and found a site (SmashUpGraphics.com)that allows you to create your own RSS buttons. You can change your colors AND choose between the standard square shape or the new and trendy circle.

To build your own square button, click here: http://www.smashupgraphics.com/smashups/rss-feed-button

For the circular one, here: http://www.smashupgraphics.com/smashups/round-rss-feed-button

Building an Online Presence

I'm asked often about how I find clients. I find that if the mindset changes from "me finding the clients" to "the clients easily finding me", it's more simple to think about where I should and shouldn't post my information on the net. Truthfully, I rarely spend money on newspaper advertising, magazine ads and direct mailings. I find that using the Internet is a very easy (and eco-friendly!) way to promote oneself. I thought I would run through quick list of the different things I've done while setting up my business to help people find me. Let me know if you have any questions!

Merchant Circle.com: This is an online community of businesses. Somewhat like LinkedIn, users can create profiles and communicate with other members and prospective clients. Another plus is that you get to create a little webpage. While it's nothing fancy, it's just one more Internet page that offers your information.

LinkedIn: I would highly suggest creating a profile on LinkedIn. I can't say that I've gained any clients from it directly, but it's basically an online resume. People can review your services, make recommendations and you can post discussion questions and answers. All of these things help you to gain credibility, while increasing your online exposure.

BizNik: This is another online community that works well, if you have the time to put into it. You can publish articles or small news bits about your business or service area, or ask general questions. Another nice feature is that members host actual meet-ups in certain areas of the country. You can even host one yourself! A great networking opportunity.

Posting in Forums: Posting is a great way to share your expertise. A while back, I would post on the discussion boards of HOW Magazine's Forums. I made sure to include my name, business name, web address and blog address in my posting signature. Even if people did/didn't agree with what I had to say, they're still likely to check out my site and my blog. This is actually how a writer from WorkHomeYou magazine found me for an interview along with a writer for FreelanceSwitch.com. While these aren't client inquiries, they increase my visibility to prospective customers.


Join a Directory: This is very iffy, so be sure to choose wisely. When I first created my business I signed up for a free directory listing on an online freelance graphic design website. To this day, it still hasn't sent any work my way. However, it's yet another link with my contact information on it.


Write Press Releases. Seems like it has nothing to do with the Internet, but it does! Many newspapers publish their articles online nowadays. That means, if your link or website is mentioned in the written piece, surely you'll receive a link online. That's a lot of readers that now have access to your site. Furthermore, take those same press releases that you submitted initially and publish them online at free sites. One I use is Free Press Release. This doesn't bring in clients directly, but it will give those that read about you online a sense of comfort. Press releases offer credibility.

Scribd.com: Take your press releases, and even blog posts, and save them in a pdf format. Then, upload them to your new profile on Scribd.com. Scribd is a site containing thousands of articles on any subject. From how-to manuals to instructions to articles, your information and expertise can now be easily accessed. Be sure to include working links in your pdf that directs the reader to your site. You'll be building your web traffic and gaining trust at the same time!

Join Networking Groups, Such As The Chamber of Commerce: There are lots of face-to-face networking groups to join. The way that this helps your online presence is that these groups often have directories online that list their members. Your contact information can be readily available to anyone surfing the net, not to mention, you'll be very conveniently placed in the forefront of other members' minds.

Make a Free Business Listing On Google: I wouldn't recommend this option unless you have a mailing address and phone number that you're okay with people using. This works in such a way so that when people type in (for example) "hudson, wi + graphic design" my listing comes up. I have a link at the top of the page, my location displayed on a map and a link to my website. I can also include any other information I choose.


I hope you find some of these ideas helpful. Of course I have a few more tricks up my sleeve, but we'll save that for another post. :)

Hudson Star Observer Press Coverage

Since I'm a member of the Hudson Chamber of Commerce, I've scheduled an office ribbon-cutting set for later in the month. As such, they're kind enough to notify the press. Long story short, the Hudson Star Observer decided to run a story about 13thirtyone Design shortly before the event.

The story was written by Margaret Ontl and was a featured segment in the business section of yesterday's paper. To see the article, click the screen-shot below.

Office Finished... Well, Almost

I finally got around to taking a few photos of the office. Sorry, by the way, that my posts seem to be few and far between lately. It's been a little hectic around here, but I should be back on track soon.

Here's a photo of the finished office. The one directly below is my conference room. Note the lack of artwork on the walls... to be addressed shortly.



Conference Room




My personal office



The waiting room (I recently put up the black and white canvas artwork from Pottery Barn. See previous post)

The Importance of Manners in Business

Every now and again, I am reminded of how important manners are in business. I've written about this when it comes to emailing in particular before, but I think manners in general are often side-stepped in a corporate setting (at least in my experience). Sure we work with people day in and day out, and we basically live with our co-workers and/or clients 5 days a week. We're all human and we can all get agitated by someone's habits every now and then. But what happened to common courtesies?

In the article "Good Manners Are Good For Business" by The Business Journal's author Eileen Brill Wagner, she states that "...in a study conducted by etiquette consultants Eticon Inc., 80 percent of the respondents reported an increase of rudeness in business. When they encounter rudeness, 58 percent of the people surveyed said they will take their business elsewhere." That's a lot of people that are taking notice of manners in the workplace.

In the very informative and (wonderfully designed) e-book Manners Matter by Joel D. Canfield, Joel states "If the only time your best manners surface is when you’re taking a customer’s cash, it’s fairly obvious where your real interests lie." I thought this statement was so powerful and so true. To check out his e-book, click here.

Sorry if this post is coming off as preachy; that's the last thing I want to communicate. I do think that we could all be reminded from time to time, though, that the way we conduct ourselves ultimately affects our bottom lines, thus the success of our businesses.

Creating A Marketing Web

I've been working with a friend lately on developing her website and other marketing materials. In discussing her blog, e-mail newsletters and ways to gain more traffic, we started chatting about the power that all three systems have when combined. Sure a blog can be very powerful on its own, but when used in conjunction properly with other online methods of marketing, great increases in search engine rankings and more exposure in the public eye can happen.

For example, writing e-newsletters or e-zines is a great way to stay in touch with your client base and to keep people informed. It helps people to remember that you're there and to also share expertise, thus positioning you as an expert. However, one of the best ways to get people to sign up for them is by placing a sign-up box or link on both your blog and on your website. Don't forget to also include a "forward to a friend" with a "sign-up now" link within your newsletter. Now the three pieces of online marketing are working together to increase the size of your mailing list.

Another idea... Perhaps you sell products online. What if you had a few of your products appear on the side-bar panel of your blog? Additionally, how about featuring one product as a portion of your e-newsletter? When the user clicks on the link from your e-mail or blog, it can direct them to your products page or to the shopping cart directly.

A final suggestion on promoting your blog... Not only should your blog be linked in your e-newsletters, but there should definitely be a link coming from your website as well. Some sites are even embedding their blogs within their websites or creating blogs that are actually websites themselves. Don't be afraid to use the two to reference one another regularly and to send a user from one place to the other so long as your provide a ready-made link and pop up the link in a new window. Make it as convenient for your user as possible.

If all three pieces (or more if you have other digital marketing efforts) are acting together, they create a web, or a net of sorts. This net refers visitors from one piece of marketing to another, thus, increasing the length of time that individual is interacting with your business. This allows for a more informed customer, a longer lasting impression and credible positioning for your company.

Typographical Art

Lately I've been looking at artwork to decorate my office space. I need something that expresses my personality, but that looks "designerly" and smart as well. In researching different artists and different types of pieces to hang, I've come across some really interesting work related to design. Check out the work below:


Lisa Whipkey



Lynnette Prock




Pottery Barn




Font Coasters: Etsy: CarolinaCottage



Etsy: YeeHaw



Etsy: thetypejunkie



Etsy: UnknownArtist76

What I've Been Up To

Sorry for not keeping in touch this past week. I've moved into my office and am all settled... well, sort of. I'm still waiting on a few reception area chairs, some artwork for the walls and a dry erase board, but I'm definitely working from my new space.

I sent out an email yesterday using Constant Contact to notify my clients and readers of my new address. The ad I sent out is below:



Since our email boxes are filled with so much clutter day in and day out, I had to make this email campaign stand with an eye-catching design and a somewhat-interesting subject line. Also, I've recently redesigned my website so it was important that this email be reflective of the new site's style (you never know how many people will click) as well.

The homepage of the new site is below. Have a look around!




While I was extremely happy with my previous website, I wanted an opportunity to discuss the green aspects of my business a little more. Furthermore, as beautiful as Flash can be, it's just not search-engine-friendly, no matter how many tricks one has up their sleeve. I think the HTML will be a little more effective in terms of exposure goes. Also, updating the site and making changes will be much more efficient.

So... that's what I've been up to. I'll be sure to post some pics of the finished office space as soon as I've finished furnishing it. I hate showing a work in progress. Have a good day!

Co-Op America: For Green Businesses

I recently was approved by Co-Op America (...just haven't gotten around to putting that seal on my site yet...) and it's something I'm really proud of. By having this seal and by being listed in the Co-Op America National Green Pages, it shows that I'm a business dedicated to using green practices for a greener planet.

Dani Nordin of The Zen Kitchen in Boston inspired me to apply for my seal of approval. Here's some information for how to do ths for your business (taken directly from the Co-Op America website:

Screening Green Businesses

To become a member of Co-op America’s Green Business Network™, businesses submit an application, or are pre-qualified by Co-op America's Screening Team.

The Screening Team, which is appointed by and reports to Co-op America's board of directors, investigates each applying company to determine: 1) its familiarity with and commitment to social and environmental responsibility, and 2) significant action in terms of this commitment. Our research team also seeks independent data to verify company information.

Specifically, to be qualified to be listed in the National Green Pages™, companies must demonstrate that they:

•Focus on using business as a tool for positive social change.

•Are "values-driven," as well as profit-driven.

•Are socially and environmentally responsible in the way they source, manufacture, and market their products and run their offices and factories.

•Are committed to and employ extraordinary and innovative practices that benefit:
1) workers, 2) communities, 3) customers, and 4) the environment.

Click here to start your Co-Op American Membership Application: Become a Member

Resources for Green Graphic Designers

In working to keep my business as eco-friendly as I can, I like to pick up a few resources here and there to help generate some ideas, keep me informed and to offer inspiration. As of late, I've come across two new books that I thought I should point out.

The first is one I just ordered (used, of course) and is available on Amazon.com. I haven't gotten the chance to crack it open and really truly read through it yet, but I was very impressed with the full-page design examples they included along with the wonderful reviews it received. If you're interested in green graphic design at all, be sure to check out The Complete Guide to Eco-Friendly Design by Poppy Evans.

The second book, which I just found online today, isn't really geared towards graphic design itself. It's more for those who are interested in running their own design shop or business. I haven't ordered this one yet, but it's definitely on my wishlist. Has anyone read Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew S. Winston? Can you offer a little feedback?

Last Idea Board: My Office Room

Below is the idea board for my office (last one). I've been picking up great pieces at antique shops, garage sales and off of Craig's List. Buying used items is a great way to find something unique and inspiring for your space while reusing/recycling. Of course, I'm getting a little help from IKEA as well.

Click on the image below to enlarge...

I'm In An Article!

I was asked to do an interview with WorkHomeYou.com's writer Susan Johnston. We chatted about staying busy during the slow summer month's when it comes to clients and projects.

Unfortunately there is no direct link, but I can tell you how to get there, in case you're interested.


1. Go to WorkHomeYou.com
2. Click on "In This Issue"
3. On the table of contents page, underneath "July/August 2008" in bold type, is the feature article titled, "The Heat Is On". Click there.
4. Click past the cover artwork. My quotations are on the second and third pages.

Thanks to Susan for writing a great article and for the opportunity!

Conference Room Ideas

I hope you don't mind my going on and on about my office. I just am REALLY excited about it and want to share the experience!

I've been planning out the conference room. I want it to be welcoming, obviously, but also very classic. It has to be fresh and "designerly" as well...tricky, tricky. Here are my ideas thus far:

Office Space

I promised I would take photos of the office and I did! Sorry I wasn't able to to show you the space from start to finish, but it's definitely still not close to being done. So while you didn't get to see the place before I started work, I will tell you that it was off-white walls with this creamy-taupe wood trim. The carpet is currently brown and so old that it's bunched up in certain areas. My landlord was kind enough to let me pick out some wood flooring to have installed before I move in. That's coming before the 4th...

So, first things first, here's the plan of the office space:


It's three rooms connected together. The main entrance to the office is in the center. I'll be making my office out of the room on the left, and my conference room will be to the right. That little cubby in the back corner there is just screaming mini-fridge and refreshment area.

Now, here's a photo of the conference room. Sorry the angling of the camera sucks. It's hard to take a good pic when there's not much room to work with. Oh, and guess what - Ben's allowed in my office (my dog). Apparently the landlord brings in his dog quite a bit as well. He said it was fine as long as I clean up the hair...



I left the walls the creamy beige color since I was painting the trim white. It definitely made it "classier" feeling, I think.



This is the view of the middle/waiting room as you walk out of the conference room.




Lots of work left to do. The doors will be painted white as well to match the trim.

Oh, and the walls are the same rusty orange as what's in my logo.

This is what you see when walking into my office from the waiting area. I love a light stone gray on the walls with white trim.



And finally, this is what you see when you turn around while in the office and look back at the waiting room. Aren't those windows great? I can't wait to get this office done and to get the wood flooring in.

Office Planning Ideas

This is far from an interior design blog... however, aesthetics are a really big deal when moving into a space, especially for a design business. If a business had great design work but a less than pleasing-to-the-eye space, this would not bode well and could prevent clients from wanting to meet with you at the office. Therefore, I'm trying to think this one through very carefully.

In trying to be as green as possible while decorating the place, I've made the commitment to buy as many used items as possible for furniture and accessories. Why buy a brand new table when one down the street may need a new home? I've created an idea board for each room. Of course some of the items are pictured as new, but this is where garage sales and Craigs List will come into play.

The first room one sees when walking past or into the office is the reception/waiting area (I promise I'll take some photos of the interior tonight). I want this to catch the eye, so I've decided to paint the walls the same orange as my logo... plus, from a subconscious perspective, orange is supposed to inspire creativity. Here's what I'm thinking so far (note: click on image to enlarge):



I'll be sure to post my ideas for the two other rooms in the days to come... I can't give away everything at once!

13thirtyone is Moving!

Hello, hello. As mentioned in previous posts, I've been looking for an office space. I officially signed on the dotted line and am set to start moving on July 1st. It's a big step for 13thirtyone, but I feel it's the right one. Regardless, I'm still making the commitment to keep my office space as eco-friendly as I can.

I don't have keys-in-hand yet, but when I do, I'll be sure to take a few photos. The office needs a bit of work, so I'd be more than happy to walk you through the "befores" and "afters" of my office makeover. In the meantime, here's the little street in downtown Hudson that'll be my new home away from home. The tall building in the center (aka "The Hatch Building") is where my office resides. I'll be in the upstairs portion.

Oh yeah, and sorry for the sun spots on the images...

Company Logo Smackdown

I was sent this scan of an article by a prospective client from Fortune Magazine. It takes some of the country's most well-known logos and narrows it down the most effective one. Click on the image to enlarge.

Ha!

I was book shopping on Amazon.com this weekend. Check out the pricing!

The Importance of Brainstorming

Sorry I haven't written in a few weeks. A lot's been happening here at 13thirtyone. Everything from client work to looking at office spaces to self-promotion has been keeping me away. But enough excuses.

Over the past few weeks a lot of items have crossed my desk that require brainstorming. First and foremost, creating effective logos for clients always requires the correct amount of thinking and research. Also, one of my blog readers wrote me an email recently regarding the naming process of her business; she had been idea generating for a while and was beginning to feel frustrated. Finally, a lot of time and energy went into deciding whether or not 13thirtyone was ready to take the next step; should I move into an office and leave my eco-friendly set-up behind to start fresh?

I realized with all of these challenges the importance of thinking things through. We live in a society where we need instant gratification. Drive through winows and TiVo give us what we want in a hurry; whatever happened to smelling the roses? I tried to keep this in mind when I found myself getting bogged down by so many thoughts all at once.

So, while this may not be any new insight regarding the "world of graphic design," let it serve as a reminder to slow down. Take the time to follow through in your thought processes. Brainstorming and truly sorting out your thoughts can only lead to more effective design AND more profitable decisions for your life and business.

A Little Exposure

I celebrated the long holiday weekend by going to Vegas with some friends. I had a great time and now it's back to work. I came home to find some exciting news though - I have both an interview and an article of mine now published on Freelance Switch, a blog dedicated to freelance professionals of all types. If you have the time, take a look here for my interview and here for my article (very similar to an old blog post). Thanks for taking the time!

I can't stress how much writing articles and submitting them to article banks, blogs, etc. works for increasing your site traffic. Not only do these new site visitors give your site more impressive web stats, but they also gain you a lot of exposure. Maintaining a strong web presence is key to gaining prospective clients and self-promotion.

Old Promo Items?

I have a few tote bags left from the PWN trade show I exhibited at in April (see previous posting on Eco-Friendly Tradehow Promotional Piece). While they were a huge success, I'm left with a few bags that I hate to leave sitting on my desk shelf.

I was trying to think of a way to still put those printing dollars to use. Here are some ideas I came up with:

1. Donate left-over promotional items to The Special E, a charity that makes use of extra business promo stuff and passes them around to people in need.

2. Conduct A Raffle: I could always try to gain a few more email addresses for my email list by posting a photo of the tote online and and asking for new people to sign up for my e-newsletter. The winner gets a free tote. But then there's shipping and postage involved. Do I really want to pay for something I'm trying to give away?

3. Save Them For Next Year: These totes went over really well. But that's part of the problem; are they too memorable? Not that I think I have the world's greatest trade show giveaway by any means, but keep in mind, they're bright orange. I'm also the exact opposite of a pack-rat and hate having clutter around. Saving them for a different trade show opportunity that I may or may not work could keep these things around for quite a while yet.

Finally, I could just keep thinking about it. I've tried to research blogs and articles about recycling these things or how to keep them working for you without putting money into it. Do you have any ideas?

Green Graphic Design

I wrote another article for All Graphic Design's blog on the subject of being a green designer. Check it out if you have time. Otherwise, the article itself is below:

Why Green Design?

“According to the U.S. Census Bureau, the world population is expanding at a mind-boggling rate. The world reached 1 billion people in 1800; 2 billion by 1922; and over 6 billion by 2000. It is estimated that the population will swell to over 9 billion by 2050. That means that if the world’s natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had.”1

Both our individual lifestyles and the way we run our businesses contribute to this rapid decrease in resources. If we as small business owners or freelancers can control our services easily and lessen their harmful effects on the environment, why wouldn’t we? Many people are under the impression that running an environmentally friendly operation at work or at home costs loads of money and time. This isn’t necessarily true at all. In my experience, going green has helped me to reduce costs on utilities such as electricity and water and keep less paper in my printers (which means more money in my bank account). It’s also helping my clients save money as well. They’re no longer paying for the printing of single-sided, countless brochure inserts; they’re using double-sided pages instead or moving their information online entirely. But this isn’t the portion of the article where we discuss the “how-tos” of going green; that’s later.

On a global scale, going green is good for the earth. It joins the worldwide effort to save our planet and to preserve the resources we have for generations to come. In a business sense, it can work to your marketing advantage. It can also keep your expenses down all while giving you a warm and fuzzy feeling. And finally, in terms of design, it uses the skills we have for the greater good. We can use our knowledge of self-promotion to help our clients to market themselves in a more eco-friendly manner. Imagine how much paper could be saved if all designers thought this way!




Going Green: Starting With Your Work Environment

Before we start talking about ways to “green your design,” we must first visit the office space in which you’re working. I feel it’s important to practice what you preach. For example, if you’re telling your clients to use less paper, don’t keep your trash can filled with old print-outs while your recycle bin is empty.

Paper
Start by evaluating how much paper you use versus how much paper you really should be using. Printing out endless mock-ups for client approval is not the most tree-friendly option. Send your proofs via pdf in an email. Keep paper out of it all together if you can. But what about client signatures? What about having them sign off on a project? According to the American Bar Association (http://www.abanet.org/scitech/ec/isc/dsg-tutorial.html), digital and electronic signatures are fully adequate. Furthermore, computer software providers such as Adobe now have programs that are entirely created for Digital Signature recording and security (if you’re interested, check out Adobe Digital Signatures here.

Secondly, for those times when we do need to print off directions from Google Maps for our next client meeting, try printing on paper that is already using a percentage of post-consumer content. Then, use it again. In other words, save sheets of paper that have been only used on one side. Reprint on the back-side and you’ve just gotten twice the amount of printing paper for your buck.

Finally, invoicing takes up lots of paper. I send my statements once a month using pdf files via email. While this may not work in certain instances, it certainly saves on paper, envelopes and postage. PayPal (http://www.paypal.com) also has an electronic invoicing tool for credit cards. Check out the Merchant Services portion of their website.

Lighting
Designers need adequate lighting when it comes to looking over those Pantone swatch books. But do costly fluorescent light-bulbs really do the trick? Lucky for me, I’m able to position my desk under a skylight. On sunny days, I use absolutely no electricity to light my workspace! Don’t have a window? Try investing in Compact Fluorescent day-light light bulbs. They require far less energy and won’t make your own skin appear green.

Recycling
Being that graphic designers do use so much paper, it’s important to look at our recycling methods. Did you know that “for every ton of paper that is recycled, the following is saved: 7,000 gallons of water; 380 gallons of oil; and enough electricity to power an average house for six months”?2

Try to be better about recycling old mock-ups, client print-outs, and even mail. Nothing is a greater distraction than flipping through those beautiful full-color stock-photo catalogues, but at 20 pages a piece, a lot of trash can be created. If you’re not interested in receiving those offers or notifications all together, be sure to get your name removed from their list as opposed to just throwing them out and calling it good.

Website Hosting
Most designers and design firms have websites. Some provide web design services and offer hosting as a service to their clients. Move both to an eco-friendly hosting company next time your contract is up for review, if you can. I’m about to make the switch myself and have found a lot of great companies out there. Some run entirely on solar and wind energy while others buy carbon credits and “pay back” the carbon emissions they create. The preference is up to you, but either way, there are many green providers out there. The list below is just a few that I’ve come across in my search for a greener hosting alternative:

• ThinkHost: They plant a tree for every new customer!
• Sustainable Websites
• Elfon.com

The list can go on and on about how to have a more eco-friendly office. A great podcast that I’ve listened to is hosted by GreenLivingIdeas.com. Their Green Talk Radio host Sean Daily has uploaded several podcasts where he discusses green office ideas with actual consultants. Check out the podcasts directly on itunes to download previous episodes. Otherwise, the direct link is here.



Going Green: Greener Graphic Design Solutions

Obviously all design projects and clients are different, so telling you that your brochures should be of a certain size and be only a one-color job won’t really work. However, there are some definite points to keep in mind when assigned to a particular project. Thinking in terms of creating a more eco-friendly design solution tends to keep the end-result more in mind. Asking yourself, “What will happen when the user no longer needs this piece? Can it be turned into something else? Is it something that people would want to hang on to? Can be recycled?” become routine questions.

Below is a list of several possible design projects and some eco-friendly alternatives I’ve come up with. I would definitely recommend throwing some of these ideas in your “save for later” box as they can make great self-promotional ideas as well.

Email Campaigns, Not Postcard Campaigns
As said previously, one of the best ways to help the environment overall, is to create less trash. As graphic designers, we can contribute largely in this area. Direct mail campaigns may be effective, but they're also costly. Between design services, printing and postage, the dollars really begin to add up. Furthermore, having a 7% response rate, on average, is considered "doing well." That means 93% of the postcards or direct mail pieces create little or no response at all. Where do you think they've ended up? Yep, most likely in the trash.

Not only are email campaigns paperless, but they've been proven to create better results. It's delivered directly to one's email inbox, it creates easy viewing, and there's a level of convenience. If the viewer wants more info, all they need to do is click and they're at your website. That's instant gratification, and consumers love that. Try convincing your client that this may be a more cost-effective and sustainable way to go.

If You Have To Print, Print This Way
So you're client’s all about making postcards and they seem to get great results. Great, but if you have to print, do it wisely. Print the quantity the client will really need; not enough to store on their bookshelves in boxes behind their desk, nor enough to leave you with 400 “samples.”

Talk to your printer about paper options that are created from post-consumer content; options that also won't hinder your design or the project objective. Find out if your printer can use soy or vegetable-based inks. Sometimes, some printers only have these inks in specific colors. Make sure you find out these color restrictions, if applicable. If your printer isn’t into the “green thing,” you can try out a few of my resources:

*On A National Level: Greener Printer
Very eco-friendly and easy to work with online.

*On A Local Level: Graphic Design, Inc.
Located in Hastings, Minnesota. A full print shop with many green capabilities.

*On An International Level (label printing): Metro Label Group, Inc.
I've never worked with them personally, but understand they actually run their business in an environmentally-friendly building. Located in Canada, this company offers label printing solutions.


Better Banners
If you or your client has decided to do a tradeshow, the most typical signage pieces are banners. There are actually printers out there that specialize in printing not only with environmentally-friendly inks, but on eco-friendly, durable banner materials as well. A good example of such a printer is Green Banners.


Put Catalogs Online
If your client prints and distributes product catalogs, there's never been a better time to inspire them to sell products online. E-commerce websites can be pricey and time-consuming to initialize, but once they’re up and the products are listed, it will take less time to manage and advertise them, than it would to redesign and print them however often. Sounds like you just got an opportunity to put a client on retainer and gain a little security.

E-Coupons, Not Paper Coupons
Coupons are great and they tend to be very effective. You can help your clients cater to their lazy customers (and to the earth) by not printing and mailing paper coupons. This creates work for the customer (they have to cut!) and trash. Instead, feature coupons on the client’s website or in an email campaign with a promotional code. Your client now has an effective coupon with no paper and no cutting.

Again the possibilities are endless. But it’s not about having a check-list of what you should and shouldn’t do when it comes to being a green designer. It’s about determining the so-called “after-life” of a project and thinking about its affect on the environment up-front.

Make the Commitment
If you’re really finding that green design is a new passion for you, there are several organizations you can join to mingle with your Green Designer counterparts. Some of these design groups can make great resume builders and others are just great networking opportunities

Design Can Change: Graphic Designers Unite to Address Climate Change
Make the pledge here to be a more sustainable designer and to do your part when it comes to the welfare of the environment.

Co-Op America: Economic Action for a Just Planet
Join Co-Op America and if your green membership is approved, you’ll be placed in their National Green Pages, a directory of environmentally friendly business nationwide. You also get a nifty approval badge to display on your website.


AIGA (American Institute of Graphic Arts)
Not necessarily a green organization in itself, but they host conferences on green design. Check out the sustainability section of their website: http://sustainability.aiga.org/


Minnesota Green Pages Directory
For the locals – become a member of Do It Green Minnesota and you have the option to be listed in their directory.


Renourish
An online resource for green graphic designers. Contains links to blogs, the ability to share case studies and tools for the environmentally concerned designer.


1 Go Green Initiative’s website, http://www.gogreeninitiative.org/content/WhyGoGreen/
2. Go Green Initiative’s website, http://www.gogreeninitiative.org/content/WhyGoGreen/