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notes from 13thirtyone: work sample

8.20.2007

work sample



I think I have writer's block today, so what better way to update my blog than with another work sample?

This is a piece I did recently for a client who owns her own personal training company. She needed a logo and a card design that would represent her zest for life and fitness. We chose a healthful looking blue tone to contrast the vibrant orange.

One thing most people know about this client, before they even know she's a personal trainer, is her love for her two Great Danes. She walks with them daily and even brings them to Dairy Queen for icecream and to show them off! That being said, it didn't seem like her personality could truly be conveyed in her cards if we didn't create a little illustration to compliment the design. Needless to say, she's very excited her dogs could be included in her company collateral.

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