References

I think books are a great resource for guidance and inspiration. They allow designers to self-educate on current trends and issues, running a business and dealing with clients. I try to keep my library of design books close by and try to add to it regularly. My latest find is Beyond Logos, a book by Clare Dowdy.

The piece is interesting as it discusses corporate branding and it's importance beyond just logos and marks. It references the topic as an aesthetic, a service, a mission, etc. Very interesting. Case studies are reviewed on real companies and their corporate branding successes. A good read for anyone trying to educate themselves or their clients on the importance of corporate branding.