Day 5: Create a Newsletter

So we've made it to self-promotion idea number five - creating a newsletter. While jotting down some thoughts and mailing them out once a month, or whatever, may sound like a lot of work, it actually doesn't have to be. This is a great way to show your clients and prospective customers who your business is on a personal level. You can also flaunt your expertise by offering articles with tips and insight.

If you're still hanging on to paper newsletters, hire a designer or someone familiar with print layouts. They can help you to set up a newsletter template that works effectively and entices the viewer to keep reading. By including well formatted articles and photos, people will be more inclined to read your news.

In setting up a template, the design will always be consistent. So instead of worrying about how it'll look every month, you can focus on the more important stuff instead - the content. Once you have it, just plop it into the template and hit print!

Another way is to send a e-newsletter. You know all those emails in your inbox with the Constant Contact or Emma logo at the bottom? Those are two mass e-mail marketing companies that can help you to set up your e-news systems. For those who may not be so design savvy, there are loads of templates to choose from. If you have a web developer or designer already, they can create the newsletter template to reflect your website's - it's all about branding and consistency!


A major plus to doing this online is that programs such as the two mentioned above will offer reports depicting the number of people who read, deleted, forwarded your email, etc. This can be very helpful.

A final plus to doing this digitally is the concept of allowing people to join your mailing list EASILY. One can simply add a link or sign-up box to their website or blog and instantaneously a person can sign up to receive your newsletters.