Day 4: Run a Promo

Running a promotion can be a great way to increase your sales, gain referrals or get a little exposure in your area. There are many different campaigns businesses of any type of put on. A few ideas are as follows:

1. Discount a product or service: People love discounts, even small ones. Whether times are slow or you're just looking to build your work load a bit, create a campaign and offer something as small as 10% off the customer's next purchase.

2. Referral Campaigns: These promotions are great because they don't require much. Simply base your campaign on the premises that if a client refers you to someone and that new individual signs a contract for work or buys a product from you, the original client receives a discount, gift or coupon. Let your clients (the people who've worked with you first hand) be your salesmen.

3. Get One, Give One: These campaigns are similar to the referral program. For example, if your client buys a new lawnmower, they get another one for free - but they have to give their voucher for it to a friend. You're then getting business from your current client base while building a new one. Obviously, lawnmower giveaways are a bit pricey, I know...

4. Customer Appreciation: Customers and clients love to feel loved. Why not give them the warm fuzzies by showing you appreciate them? This is could be a party, an open-house, a gift in the mail, a discount, etc. A great way to give yourself some positive coverage.

So these are only a few ideas, but the possibilities are limitless. The bottom line is, if you need to beef up your client base, if you don't have enough work flow, or if you just want to do something a little different, there are lots of options. And I'm sure your clients, both current and prospective, will take notice of your efforts.