Networking

I read an article recently on Biznik by Mark Silver called "The Bermuda Triangle That Eats Your Referrals." It's about those referrals our clients notify us about, but that never come to fruition. What happens to them?

Mark explains, in a nutshell, that one thing you can do (amongst many others) is to thoroughly explain your services to your referrers. If your referrers are misinformed, or aren't sure how to explain what it is you do, chances are they'll paint a pretty sketchy picture to the people they talk to. Those conversations won't generate much excitement and will probably never create any work.

For a few other tips on how to keep those referrals form getting lost, read Mark's article here.