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notes from 13thirtyone

9.27.2007

Self-Promotion Sample

In a recent posting (The Art of Self-Promotion from earlier this month), I discussed some ideas on how to promote yourself or your company in a unique manner. With October days away, I've decided that I should get a start on my client Christmas gifts this year. I needed to create something that was sure to grab attention and, if at all possible, utilize the skill set that my business is all about.

I know in The Art of Self-Promotion I had suggested the idea of celebrating another holiday and showing client appreciation. But for me personally, this is my favorite time of year and I can't help but join in the season's festivities. Each year, I'm sure to send out cards or a postcard of some sort. This year, I wanted to show my most dedicated and frequent clients just how much I appreciate their business with a little something extra. So, I decided I'd have some custom wine bottle labels created and send those special clients the gift of wine. If they're not big on the alcohol, it's still a great self-promotional piece. You can find both my Christmas wine label below.